Marie Claire Says "Black is the New Nude" Ahead of Claws New Colour Launch, Gothic Black

Black Is the New Nude: The Polished, Minimalist Nail Trend Taking Over 2025

- Mica Ricketts, Marie Claire 

"A timeless shade that's surprisingly versatile.

While teenage me once considered black nails to be an act of rebellion, there’s no doubt that opting for a black nail polish at the salon today is one of the chicest colour choices you can make. Less an act of defiance and more a display of quiet sophistication, a black manicure is like the LBD of the beauty world—elegant, versatile and totally timeless... black nails actually make for a surprisingly versatile manicure once autumn arrives. Marking a shift away from the muted pastels and sweet jelly shines of the summer months and signalling a transition into a season marked by a richer, deeper colour palette.

Black works across every season, skin tone and nail shape, and strikes the perfect balance between classic and modern,” explains celebrity and session manicurist Ami Streets. “It has the same sophistication as a red or nude nail, but with an edgier and more fashion-forward feel which makes it a forever favourite of mine.”

 

Queue our new Claws colour, Gothic Black…

The latest shade that captures both the essence of the modern goth revival as well as the chic fashion girlie's colour choice. Deep, glossy, and effortlessly sophisticated, this timeless black brings instant edge to any look. It’s the perfect statement for October’s moody season, and chic enough to wear all year round.

With goth-inspired fashion and beauty trending right now, these nails are the ultimate way to embrace the look: minimal effort, maximum impact. Crafted from biodegradable, eco-friendly materials, they’re as kind to the planet as they are bold on your fingertips.

Lightweight, reusable, and shaped for a flawless fit, Gothic Black blends sustainability with style, giving you a salon-quality manicure that keeps up with the trends, and stands the test of time.